Wella Blondor Multi Blonde Dust-Free Powder Bleach Lightener, 400G

This simple product in my inexperienced husband's hands did what no hairdresser could ever hope to achieve. My 1B, fine but thick, dark golden-brown hair (natural, undyed) dropped 9 shades with a 30 vol developer and now it's beautiful, icy platinum. If I was a confident person I would post a picture because the colour is something celebrities pay for and cannot achieve. My hair is stubborn, slippery and holds its natural dark easily but this... there are no words for how effective this product was in a 40 minute application. After toner and purple shampoo you would think I'd paid a fortune for it. No. And the size of this bottle will last. I've used it twice and we've barely scratched the surface. Easy to measure and effective without severely damaging your hair or scalp. No breakage. My hair has fully recovered and it SHINES. My hair feels good and I feel 100% better about myself. I always went to the hairdresser and they always left me yellow as a bag of Miracle Gro even after they toned it and I ended up so sad I cut my hair off and grew out the stumps. I genuinely believed I would never be blonde.Do not waste a single penny on other people, get a bottle of this and get anyone with hands to apply it, length first and roots later, and you'll have a fantastic colour. BEST PRODUCT EVER.

Great, recommend it for professionals only though!

Best bleach I’ve ever used! I have used a few different brands, some box lighteners and I have used other professional brands as well and this is by far the best one. I had black box dyed hair and now I have a lovely creamy level 8 blonde hair. I used Wella koleston 9/1 with some extra Wella blue 0/88 to tone. It’s absolutely incredible the results I have. I’ve never had this sort of result from going to a salon, my hair was always left yellow looking. I am so pleased and will definitely use this from now on. My hair feels so soft and healthy. I did an initial bleach on dry hair for 45 mins and then washed off and then performed a bleach bath with bleach and shampoo on damp hair for 20 minutes which lifted it a little more. I then toned it and voila!

First, I would like to point out that the date printed on the tub is the date the product is manufactured NOT an expiry date. If you don't know the difference then I doubt you should be bleaching your own hair at home. It's bleach powder not a pint of milk. It's good for.at least 5 years from the production date. Also, Wella is a global company with manufacturing and distribution all over the world, so sometimes you will receive a product with 'foreign writing' as it was probably initially intended for sale in a different country than the UK.Wella bleach is hands down the best bleach you can buy and it's lifting power is 2nd to none, even with a low volume developer. I prefer using it with a Wella developer as they have been specially designed to work the best together but I've used other brands of developer with great results. I've been using Wella bleach for over a decade and can't ever see myself switching to another brand.

Second tub I have bought. First one had a little amount of English , second bottle basically had none. I had to Google to make sure the mixing amounts where the same. I don't have any problems with the bleach itself ,just the packaging.

Achieves a very clean blonde

I absolutely dread doing my roots each month or having my hair bleached because i have an extremely sensitive scalp, it starts tingling and burning as soon as bleach touches it. Ive had many chemical burns before, so i tried to branch out and find a more gentle bleach and wow!! The most i felt was a little tingling where id touched the bleach accidentally on my ear and face, but honestly zero scalp burning!! It wasnt itchy either. Do beware though , this bleach does lighten EXTREMELY light, i look like Elsa from frozen 🤣 kind of liking it though. Cant really fault this product, my hair wasnt breaking off either.

I use this a lot I’m happy