It's a 10 HaircareMiracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

I was already using a thermal protection product but I had some really "fried" hair from my daily curling iron use. I used the shampoo, conditioner and leave-in products for about 3 months and have seen real improvement in the condition of my hair. It looks healthy and smooth so I think it is because of these products.

The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop.In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

My mom is a hair dresser, but since I've move to the west coast I haven't really asked her for any products because it's not cost and time efficient once she ships it to me. In saying this, I have used TONS of different shampoos, conditioners, leave-in treatments, etc.Today was my first day using the Keratin shampoo and conditioner. I also used the regular Miracle leave-in. The shampoo feels different from other shampoos I've used, and when I was washing it out I was worried I would be left with oily residue in my hair since my scalp is extremely oil. Of course I figured I might as well see this through with the conditioner since I already invested a lot of money into a shampoo and conditioner. When I got out of the shower and towel dried my hair it felt much more moist than usual, but not weight down. It actually felt like it had a bit more volume to it, which I was very surprised by. My hair is very straight; ot fine or thick, just normal; does not hold any styles; is colored, and has been permed before; I have a very oily scalp; and becuase of all the blow drying and heat styling my hair is a bit fried. I went to the hair dresser last to have my hair cut and she mentioned how damaged my hair was on the ends (not by my scalp because of how oily it is).Anyway, I sprayed in the leave in conditioner and combed my hair as instructed on the bottle. I let it sit in a towel to dry a bit more, and then I blew dry my hair just like normal. Wow...what a difference this stuff makes! Usually as I blow dry my hair I know that the ends are dry becuase I can see the texture of them become very dry (straw-like...not dry in a good way). This time my hair remained very soft. I had to keep checking that it was dry becuase it did not turn dry/straw-like even though it was dry.After my morning routine was complete I was so excited about how my hair looked. It wasn't weighed down (which was my biggest fear), it wasn't oily at the scalp--instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!! I hope that everyone discovers the It's a 10 line and enjoys it as much as I do.

I love this brand and never used the shampoo. I'm glad I tried it as it definitely helps keep my hair smooth. You don't need a lot and I used it with the conditioner. Highly recommened. Great price for the large size!

I recently went from dark brown hair to a light ash blonde color and in the process did some damage to my hair. I needed to find a shampoo that would nourish and help me restore the health to my hair. I watch Elle Bangs on youtube and she recommended this shampoo in one of her videos so I decided to give it a try. After shopping around I realized that amazon has the most amazing price for this shampoo, and I will continue to purchase it through them. The smell of the shampoo is very very nice. It isn't strong or flowery, it leaves a nice light pretty scent behind. Other reviews have said that this shampoo doesn't lather but it indeed DOES lather. It actually creates a nice rich lather if you decide to use a couple extra pumps, but that's not necessary. After using this product for three weeks my hair is so much softer and easier to style. I have also noticed how much less irritated my scalp is and I have much less acne on my shoulders and back (if you have that problem). I have been using everyday for three weeks and haven't even used half the bottle yet! Overall I am very happy with this product. It does what it says it will and leaves me feeling clean and healthy. I will continue to use.