wet n wildMega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Medium Honey, 0.18 Ounce

I've been using this brand for years now and it works so well. It's one of the cheapest ones out there and it works wonderful. It has great coverage, blends well, is not heavy, and gives a shiny appearance. It pairs really well with the Wet n Wild foundation. I've been using these two for years and would not dream of changing it. I had tried some other brands before but I always end up coming back to this one. The price is great and it looks great too! If you are looking for something that's cheap but looks high quality on your face, I highly recommend giving this one a try.

This concealer is now a permanent part of my makeup routine! It completely covers my dark spots and freckles without looking cakey or heavy. What I love the most is that it doesn’t settle into my fine lines or emphasize signs of aging—it actually smooths everything out beautifully. The medium neutral shade blends perfectly with my skin tone and gives me a flawless, natural-looking finish. I’m totally satisfied and highly recommend it to anyone looking for full coverage without sacrificing comfort. All of this at an affordable price! Bravo, Wet n Wild!

Good coverage, lasting wear, and isn't quick to separate with a little sweat. Minus one star just because I wish they made the applicator wands slightly flexible so that I don't have to use a tool to remove the stopper when the product is around the edges of the tube and no longer accessible with the applicator.

Omg amazing. I would like to give thanks to the “try on” option Amazon has. Ordering online, especially makeup is always a gamble so I was worried that this wouldn’t match my skin tone but I tried the try on option- in different lighting of course and picked the one that looked the best and the match was PERFECT. not only that but I have oily and textured skin so I was worried it would cause me to get really oily or that the product would break apart after application but this didn’t do that. It’s such a good bang for your buck. I applied after sunscreen and it didn’t look weird or cakey. I blended very well and lasted me hours. I mainly got this to cover my dark spots and it worked well. They were maybe 20% visible after application.

I use an awful lot of concealer and need to keep the price/each to a minimum. I’d recently been searching for a replacement for my favorite, discontinued NYX HD Studio Photogenic concealer, I first took a chance on WET n WILD Photo Focus. Well, THAT was a disappointment! The formula is thinner than my foundation and doesn’t conceal ANYTHING!!My next selection was this INCOGNITO formula. It works very well. It’s build-able, more pigmented and somewhat ‘waxy’/oil-based, so it does a nice job of covering the bad spots. I have experienced no adverse skin reactions and it stays where it’s put, throughout the day, until removed. I had to get two different shades to make my own custom hue, but I am happy with this and will repurchase.

I really like the consistency and it worked great under my eyes (no eye irritation). But the medium neutral is way too orange for my fair olive skin. Wish they had a light olive color.

The Wet and Wild Incognito concealer is great - I purchased more right away because it impressed me so much. The applicator shape allows the concealer to go on very smooth and you can cover a lot of area with out having to re-dip a lot of times. It's a time saver. The color is a great match (concealer shade Medium Golden, I wear NC42 (winter) & NC44 (summer) in Mac cosmetics in case that helps, Medium Golden would be a good color match for Medium-tan skin tones). The concealer's texture is light so you can build it if you want or need. Formula really glides well. For me, it is a solid medium coverage concealer that I can layer to make it full (I apply two layers on any areas I need more coverage, then use a beauty blender to blend it in). I have hyperpigmentation/darker areas to cover so for a normal person with out dark spots - you wouldn't need more than 1 coat. Does not crease and does not look cakey. Great price and convenient because you can get it on Amazon or drugstores.

This is a great product that is super easy to use.